May 27, 2011
Translucent Displays Hit Retail Stores
A new translucent digital display is being highly touted as a retail market must-see, or not see. The glass panels themselves can be etched with elaborate video advertisements and create an instant advertisement tool, with a blended effect.
Retailers are always seeking innovative ways to promote products through point of purchase fixtures. The new translucent displays provide just that and are ideal for end caps and countertops.
The benefits of translucent displays in the media signage world has yet to be determined, but as past marketing research has indicated, consumers are swayed by clever advertising. Finding the most efficient way to promote retail products is key to increasing sales.
With an impressive influx of novel metal fabrication fixtures and displays to choose from, it's up to the retail store owner to do the fieldwork, find the best fit, and track point of purchase sales, with a variety of promotional campaign comparisons.
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